An average car today consists of up to 10 000 individual parts. 75% of them are not produced directly by automobile manufacturers but by their suppliers. The Leipzig importer of hydraulic servo pumps for commercial vehicles and cars, inonDare is part of this large industry.

German standards, Chinese partners.

Kollaborat developed the brand image for the European market for the company. The only starting point was the company name. Kollaborat analyzed the competitors in the highly competitive automotive supply industry and developed a strategic brand orientation for the company. The production location China should deliberately be less focussed than the German company’s German values.


The design element “curve” is opened in the simple word mark. Kollaborat has developed a suitable addition to the existing name and designed the brand identity with the basic elements. Initial implementations of the brand, such as office equipment and a booth, followed. Next steps are the website and a product and company brochure, for which a photo shoot was planned and prepared at the production site in Fuxin (North China).

“The Chinese image in Germany is ambiguous”

Focussing: the product.

For the International Motor Show in Hanover, we designed a trade fair presence for inonDare. In a small space in the exhibition hall of the suppliers could be created by a strong product focus and a clarity and peace in the wall design for clear distinction to neighboring exhibition stands. The exhibition stand for inonDare shows how it can be communicated in a targeted manner using simple means.

Project facts

Time: May 2012
Client: inonDare, Leipzig
Jobs: Corporate design