Mask-have

Mask-have – A typographic reaction
Home office, Corona solidarity, Corona party, two-metre distance, herd immunity, Stand Today, #StayAtHome, AHA, Corona bonds, no-contact, social distancing, lockdown, zooming, data donation, new normality and tracingapp: these are things that Covid-19 brought with it. Every crisis can create new space and thus holds opportunities for the new. Besides all the limitations, this is the positive aspect that keeps us optimistic. Standstill creates a vacuum that releases new energies.
The omnipresent 2020 call for social distancing, as well as the mandatory mask requirement, were the starting point for this work. The distancing requirement, which was new and alienating for our culture at the time, promoted the use of home offices and video switching and became a catalyst in the social and societal upheaval that had already begun to emerge.
Mask-have is the result of a typographic experiment with the invisible or the distance, which can be measured with a folding rule but also manifests itself in a protective mask. As a very strictly regulated system of signs in which individual letters keep their distance and yet only function in interaction, type becomes a symbol of the pandemic. Mask-have explores the boundary between individualisation, identification, reinterpretation. The intervention in the existing typeface is harsh and the same for everyone. A temporary new normality emerges - a new appearance.